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<channel>
	<title>The DMCI</title>
	<link>http://www.thedmci.com.au</link>
	<description>The DMCI</description>
	<pubDate>Thu, 12 Jan 2012 06:04:51 +0000</pubDate>
	<generator>http://www.thedmci.com.au</generator>
	<language>en</language>
	
		
	<item>
		<title>FOX CLASSICS - Movie ID</title>
		<link>http://thedmci.com.au/FOX-CLASSICS-Movie-ID</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/FOX-CLASSICS-Movie-ID</comments>
		<pubDate>Thu, 12 Jan 2012 06:04:51 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[Fox Classics, Movie ID, Fox, Movie, THE DMCI]]></category>

		<guid isPermaLink="false">2486940</guid>
		<description>

FOX CLASSICS /// Movie Idents
The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.

FOX CLASSICS showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema.

Each ID interprets a series of films, merging them together through iconic design and audio.

CREDITS ///
CLIENT - FOX CLASSICS
Channel Creative Director: Uriah Blair

Designed, Directed and Animated by The DMC Initiative
Creative Director: Nathan Drabsch
Lead Designer: Luke Bell-Booth
Designers: Zena Santos, Bernard Tan, Nathan Drabsch

Audio Design &#38; Composition: Mark Brandis @ ism studios

&#60;img src="http://payload9.cargocollective.com/1/2/79658/2486940/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload9.cargocollective.com/1/2/79658/2486940/LINEBOTTOM_o.png" align="left" /&#62; 


&#60;img src="http://payload9.cargocollective.com/1/2/79658/2486940/FOX_BOARDS_1_1000.JPG" border="0" width="810" height="2291" width_o="810" height_o="2291" src_o="http://payload9.cargocollective.com/1/2/79658/2486940/FOX_BOARDS_1_o.JPG" align="left" /&#62; 


</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>AIRFORCE - Projection Mapping</title>
		<link>http://thedmci.com.au/AIRFORCE-Projection-Mapping</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/AIRFORCE-Projection-Mapping</comments>
		<pubDate>Wed, 11 Jan 2012 23:26:50 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2487108</guid>
		<description>

AIRFORCE /// Projection Mapping Project
Events company Avant Garde Events approached us to produce a visual piece for their major Australian Airforce Recruitment Event.

The event brings together the cream of the Australian student crop, giving them a taste of what it is like to be a fighter jet pilot.

Our brief was to create a stunning, fast paced, evocative and fun stylisation of flying a fighter jet which included the use of projection mapping technology. Overall we had to produce a piece which would stir up a desire in the attendees to take that step and become a fast jet pilot.

At a certain point in the evening, the attendees were ushered down a dark corridor, as alarms and and lights flashed. Brought into the vast projection space, the countdown began and the screening started. The visuals were screened across a 50 foot space, the focus on a central fighter jet as it flies through a variety of scenarios and environments. The plane itself was a to-scale physical model of the jet upon which additional visuals were projected.

As a whole, the 4 minute screening combined a variety of projection techniques and visual treatments. We have cut it down to just a few of the tasty bits.

//CLIENT
Avant Garde Events for The Australian Airforce

//The DMCI
Creative Director - Nathan Drabsch
Lead Designers - Luke Bell-Booth, Joseph Harper
Additional Design - Bernard Tan

//AUDIO DESIGN
Daniel Anthon 

&#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/LINEBOTTOM_o.png" align="left" /&#62; 

&#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0026_01_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0026_01_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0025_0274_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0025_0274_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0024_04_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0024_04_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0023_05_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0023_05_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0022_06_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0022_06_o.jpg" align="left" /&#62; 
&#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0021_08_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0021_08_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0020_09_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0020_09_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0019_10_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0019_10_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0018_12_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0018_12_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0017_14_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0017_14_o.jpg" align="left" /&#62; 
&#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0016_17_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0016_17_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0015_18_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0015_18_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0014_19_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0014_19_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0013_21_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0013_21_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0012_22_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0012_22_o.jpg" align="left" /&#62; 
&#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0011_23_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0011_23_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0010_24_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0010_24_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0009_25_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0009_25_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0008_26_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0008_26_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0007_27_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0007_27_o.jpg" align="left" /&#62; 
&#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0006_28_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0006_28_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0005_29_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0005_29_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0004_30_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0004_30_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0002_35_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0002_35_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0001_36_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0001_36_o.jpg" align="left" /&#62; &#60;img src="http://payload9.cargocollective.com/1/2/79658/2487108/01_0000_37_1000.jpg" border="0" width="810" height="444" width_o="810" height_o="444" src_o="http://payload9.cargocollective.com/1/2/79658/2487108/01_0000_37_o.jpg" align="left" /&#62; 
AIRFORCE /// Event Visuals


</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>SBS - WORLD NEWS</title>
		<link>http://thedmci.com.au/SBS-WORLD-NEWS</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/SBS-WORLD-NEWS</comments>
		<pubDate>Wed, 11 Jan 2012 23:26:47 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2555237</guid>
		<description>

SBS /// World News 
SBS asked us to help with the development of a promo package for the channels update of news offering.

The aim was to create a poetic and visually engaging piece for intelligent viewers, with visual metaphors that represent the stance of SBS World News.

Abstract carrier pigeons reveal news footage. Shadows and light play creates patterns which illuminate the channel's multiple angles and depth of coverage to news stories. To stay at the forefront, the news is collected through night and day ending with a murmuration of wings flocking together as the accumulation of information, brought directly to our world. 

CREDITS ///
CLIENT - SBS
Promo Producer - Sean Bell
Production Manager - Vanessa Barrett

Design/Direction/Animation - The DMC Initiative (DMCI)
Creative Director - Nathan Drabsch
Lead Designer - Bernard Tan
Executive Producer - Belinda Mayne
Producer - Amy Nguyen

&#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/LINEBOTTOM_o.png" align="left" /&#62; 

&#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews3_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews3_o.jpg" align="left" /&#62; {image 2}&#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews2_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews2_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews3_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews3_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews4_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews4_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews5_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews5_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews6_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews6_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews7_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews7_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews8_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews8_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews9_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews9_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews10_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews10_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews11_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews11_o.jpg" align="left" /&#62; &#60;img src="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews12_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload12.cargocollective.com/1/2/79658/2555237/SBSNews12_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>ONE HD - GAMING</title>
		<link>http://thedmci.com.au/ONE-HD-GAMING</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/ONE-HD-GAMING</comments>
		<pubDate>Mon, 28 Nov 2011 04:51:30 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[ONE HD, ONE Gaming, sport, Australia]]></category>

		<guid isPermaLink="false">998887</guid>
		<description>


ONE HD /// GAMING
ONE HD got us to create this 3D opener for a segment profiling sports gaming.

CREDITS ///

ONE HD
Creative Director - Rob Rosenberg
Art Director - Karen Liu

The DMCI
Creative Director - Nathan Drabsch
Designer/3D - Alex Rupert 

&#60;img src="http://payload.cargocollective.com/1/2/79658/998887/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload.cargocollective.com/1/2/79658/998887/LINEBOTTOM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming01_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming02_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming03_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming04_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming05_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming06_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming07_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/998887/ONEHD_Gaming07_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>SOL Beer - Summer TVC</title>
		<link>http://thedmci.com.au/SOL-Beer-Summer-TVC</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/SOL-Beer-Summer-TVC</comments>
		<pubDate>Mon, 28 Nov 2011 04:49:34 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2371816</guid>
		<description>

SOL BEER /// Summer TVC
New summer campaign for SOL Beer.

Sexy &#38; Summery.

CREDITS ///
CLIENT - WOOLWORTHS
Brand Manager: Kylie Morgan
Assistant Brand Manager: Ruchi Agarwal

AGENCY - Redjelly
Account Director: Greg Findlay

Directed by Brecon Littleford &#38; Nathan Drabsch

PRODUCTION - The DMCI
Directors: Brecon Littleford &#38; Nathan Drabsch
Creative Director: Nathan Drabsch
Executive Producer: Belinda Mayne
Edit: Brecon Littleford

&#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/LINEBOTTOM_o.png" align="left" /&#62; 
&#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.01.20_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.01.20_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.05.18_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.05.18_o.jpg" align="left" /&#62; 
&#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.07.21_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.07.21_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.12.01_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.12.01_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.19.07_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.19.07_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.20.12_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.20.12_o.jpg" align="left" /&#62; 
&#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.22.09_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.22.09_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.23.18_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.23.18_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.24.16_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.24.16_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.28.00_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload3.cargocollective.com/1/2/79658/2371816/Sol_30_DMCI FINAL 0.00.28.00_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>SUNDAY SOMEWHERE</title>
		<link>http://thedmci.com.au/SUNDAY-SOMEWHERE</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/SUNDAY-SOMEWHERE</comments>
		<pubDate>Fri, 04 Nov 2011 00:51:42 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[Sunday Somewhere, video, dslr, sunglasses]]></category>

		<guid isPermaLink="false">2250564</guid>
		<description>

SUNDAY SOMEWHERE /// We Light Up Launch
New super-sexy sunglass label SUNDAY SOMEWHERE got us involved in their launch. Tying in closely with their overall brand ethos in conjunction with their launch shoot, we put together this little branded film which was produced, shot, directed and edited all in-house by The DMCI Team. Enjoy the summery vibes!

&#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload.cargocollective.com/1/2/79658/2250564/LINEBOTTOM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0000_Layer 12_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0000_Layer 12_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0001_Layer 11_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0001_Layer 11_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0002_Layer 10_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0002_Layer 10_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0003_Layer 9_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0003_Layer 9_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0004_Layer 8_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0004_Layer 8_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0005_Layer 7_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0005_Layer 7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0006_Layer 6_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0006_Layer 6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0007_Layer 5_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0007_Layer 5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0008_Layer 4_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0008_Layer 4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0009_Layer 3_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0009_Layer 3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0010_Layer 2_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0010_Layer 2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250564/SS_0011_Layer 1_1000.jpg" border="0" width="810" height="384" width_o="810" height_o="384" src_o="http://payload.cargocollective.com/1/2/79658/2250564/SS_0011_Layer 1_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>FUTURE PROOF - 2011 A/NZ PromaxBDA Opener</title>
		<link>http://thedmci.com.au/FUTURE-PROOF-2011-A-NZ-PromaxBDA-Opener</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/FUTURE-PROOF-2011-A-NZ-PromaxBDA-Opener</comments>
		<pubDate>Fri, 04 Nov 2011 00:14:51 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[Future proof, Promax 2011, Australia, dmci, the dmci, video, dacing, 3d]]></category>

		<guid isPermaLink="false">2250554</guid>
		<description>

FUTURE PROOF /// 2011 A/NZ PromaxBDA Opener
L
The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof.

Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds.

The concept started quite fluidly, by briefing a variety of dancers, with individual performance styles, to develop choreography based on the concepts of growth, sharing, sending and receiving.

Directed by Nathan Drabsch, the performances were shot over one day using two RED Epic cameras, capturing the action at high speed. All design, editing and post production was done in-house by The DMCI team. We worked closely with composers and audio designers Mark Brandis &#38; Jeff Black from ism studios, to create a unique score that perfectly compliments the performances.

As a whole, the focus is on the dancers as they create and interact with abstract forms in a vast unknown world. Their own movements determine the creation and final destruction of these elements. Their own paths of communication and creative expression have come full circle, and all that remains is the individual. 

&#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload.cargocollective.com/1/2/79658/2250554/LINEBOTTOM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0000_futureproof_dmci_01.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0000_futureproof_dmci_01.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0002_futureproof_dmci_03.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0002_futureproof_dmci_03.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0003_futureproof_dmci_04.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0003_futureproof_dmci_04.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0004_futureproof_dmci_05.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0004_futureproof_dmci_05.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0005_futureproof_dmci_06.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0005_futureproof_dmci_06.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0006_futureproof_dmci_07.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0006_futureproof_dmci_07.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0007_futureproof_dmci_08.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0007_futureproof_dmci_08.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0008_futureproof_dmci_09.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0008_futureproof_dmci_09.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0009_futureproof_dmci_10.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0009_futureproof_dmci_10.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0010_futureproof_dmci_11.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0010_futureproof_dmci_11.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0011_futureproof_dmci_12.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0011_futureproof_dmci_12.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0012_futureproof_dmci_13.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0012_futureproof_dmci_13.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0013_futureproof_dmci_14.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0013_futureproof_dmci_14.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0014_futureproof_dmci_15.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0014_futureproof_dmci_15.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0015_futureproof_dmci_16.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0015_futureproof_dmci_16.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0016_futureproof_dmci_17.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0016_futureproof_dmci_17.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0017_futureproof_dmci_18.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0017_futureproof_dmci_18.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0018_futureproof_dmci_19.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0018_futureproof_dmci_19.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0019_futureproof_dmci_20.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0019_futureproof_dmci_20.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0020_futureproof_dmci_21.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0020_futureproof_dmci_21.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0021_futureproof_dmci_22.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0021_futureproof_dmci_22.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0022_futureproof_dmci_23.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0022_futureproof_dmci_23.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0023_futureproof_dmci_24.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0023_futureproof_dmci_24.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0024_futureproof_dmci_25.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0024_futureproof_dmci_25.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0025_futureproof_dmci_26.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0025_futureproof_dmci_26.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0026_futureproof_dmci_27.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0026_futureproof_dmci_27.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0027_futureproof_dmci_28.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0027_futureproof_dmci_28.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0028_futureproof_dmci_29.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0028_futureproof_dmci_29.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0029_futureproof_dmci_30.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0029_futureproof_dmci_30.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0030_futureproof_dmci_31.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0030_futureproof_dmci_31.tif_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0031_futureproof_dmci_32.tif_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/2250554/futureproof_dmci_0031_futureproof_dmci_32.tif_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Nick Jr IDENTS</title>
		<link>http://thedmci.com.au/Nick-Jr-IDENTS</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/Nick-Jr-IDENTS</comments>
		<pubDate>Thu, 23 Jun 2011 04:24:54 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[Nickalodeon, Nick Jr, The DMCI, DMCI, THE DMC INITIATIVE, MOTION GRAPHICS, DESIGN, ANIMATION,IDS, IDENTS, COLORFUL, KIDS, KIDS TELEVISION, CARTOON, ILLUSTRATION, COMPOSITING,]]></category>

		<guid isPermaLink="false">1632560</guid>
		<description>

NICK JR /// IDENTS

Nick Jr, Australia’s premiere pre-school channel, approached The DMCI to create their latest idents. 
The brief was to create an impactful, visually inventive campaign which  conveyed the trust, love and educational credentials of the channel whilst maintaining the warmth and playfulness that is characteristic of Nick Jr. 

The IDs take the everyday actions and activities of young kids and place them in an evolving Nick Jr world. Referencing the channel package we created additional characters and elements to create a wonderfully vivid and fun world, where children play and interact with their favourite Nick Jr characters such as Dora and Diego, Bubble Guppies, Backyardigans and Wonder Pets, amongst others. Following a particularly fun shoot with the children, a core edit was created and thus began the creation of the Nick Jr world, a combination of 2D and 3D animation evolving around the live action of the children. 

The result, a celebration of childhood fun and fantasy that will get the kids singing and dancing along with their favourite Nick Jr characters. 

CREDITS ///

Nickelodeon
Creative Director for Nickelodeon – Kristie Phelan
Producer / Director – Carlos Sanchez

The DMCI
Creative Director/Co-Director – Nathan Drabsch
Lead Designers – Nathan Drabsch, Bernard Tan
Designers – Alex Rupert, Joseph Harper, Luke Xavier Bell-Booth, Zena Santos
Additional Character Designs and Illustration – Zena ‘Danger’Santos 
Editor – Lex Lodge
Producer – Amy Nguyen 

Audio Design &#38; Composition
Composer: Parry Gripp
Songwriters: Kristie Phelan and Carlos Sanchez
Audio Mix Contributors:
Martin Fitzpatrick – Stellar Sound
Sean Peter – Audio Pilot Productions

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&#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/20_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/20_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/01_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/01_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/02_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/02_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/03_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/03_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/04_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/04_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/05_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/05_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/06_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/06_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/07_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/07_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/08_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/08_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/09_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/09_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/10_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/10_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/11_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/11_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/12_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/12_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/13_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/13_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/14_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/14_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/15_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/15_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/16_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/16_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/17_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/17_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/18_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/18_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/19_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/19_o.png" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/01_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/01_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/02_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/02_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/03_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/03_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/04_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/04_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/05_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/05_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/06_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/06_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/07_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/07_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/08_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/08_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/09_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/09_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/10_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/10_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/11_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/11_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/12_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/12_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/13_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/13_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/14_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/14_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/15_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/15_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/16_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/16_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/17_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/17_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/18_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/18_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1632560/19_1000.png" border="0" width="1000" height="562" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/79658/1632560/19_o.png" align="left" /&#62; 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>MTV NETWORKS STATIONERY</title>
		<link>http://thedmci.com.au/MTV-NETWORKS-STATIONERY</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/MTV-NETWORKS-STATIONERY</comments>
		<pubDate>Thu, 26 May 2011 05:04:30 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[MTV, MUSIC TELEVISON, Posters, STATIONERY, Sven Müller]]></category>

		<guid isPermaLink="false">1499740</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/close up outline_1000.JPG" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/close up outline_o.JPG" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/close up3 outline_1000.JPG" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/close up3 outline_o.JPG" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/mtv posters_1000.png" border="0" width="810" height="380" width_o="810" height_o="380" src_o="http://payload.cargocollective.com/1/2/79658/1499740/mtv posters_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/business cards 1_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/business cards 1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/business cards 2_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/business cards 2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/Stickers envelope 2_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/Stickers envelope 2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/Stickers envelope_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/Stickers envelope_o.jpg" align="left" /&#62; 
MTV NETWORKS /// STATIONERY
MTV Networks approached The DMCI to update all their corporate stationery. The project required us to bring the MTV brands under the one network banner whilst still reflecting the vibrancy of the platform. 

Working closely with MTV Creative Director Sven Müller, we developed a core graphic language and overarching image that would carry across all media. The first installment was a large format poster. The business cards and letterheads were derived from this core image. Always conscious of sustainable practice and lessening a businesses impact, we developed a sticker system which can be utilised across all other stationery needs, such as comp slips and various labeling. 

The result is a sophisticated yet vibrant brand update  that provides the corporate needs whilst maintaining the youthful edge of the channels. 

CLIENT
MTV Networks
MTV Creative Director - Sven Müller

&#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload.cargocollective.com/1/2/79658/1499740/LINEBOTTOM_o.png" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/mtv posters_1000.png" border="0" width="810" height="380" width_o="810" height_o="380" src_o="http://payload.cargocollective.com/1/2/79658/1499740/mtv posters_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/picture2 website_1000.jpg" border="0" width="810" height="1145" width_o="810" height_o="1145" src_o="http://payload.cargocollective.com/1/2/79658/1499740/picture2 website_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/business cards 1_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/business cards 1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/business cards 2_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/business cards 2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/Stickers envelope 2_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/Stickers envelope 2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/Stickers envelope_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/Stickers envelope_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/letterhead 2_1000.jpg" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/letterhead 2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/close up3 outline_1000.JPG" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/close up3 outline_o.JPG" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/79658/1499740/close up outline_1000.JPG" border="0" width="810" height="456" width_o="810" height_o="456" src_o="http://payload.cargocollective.com/1/2/79658/1499740/close up outline_o.JPG" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Mitsubishi Electric - Fridges TVC</title>
		<link>http://thedmci.com.au/Mitsubishi-Electric-Fridges-TVC</link>
		<comments>http://thedmci.com.au/following/thedmci.com.au/Mitsubishi-Electric-Fridges-TVC</comments>
		<pubDate>Wed, 25 May 2011 05:14:40 +0000</pubDate>

		<dc:creator>The DMCI</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1495269</guid>
		<description>

MITSUBISHI ELECTRIC /// FRIDGES TVC
Mitsubishi Electric required a fresh &#38; sophisticated approach to their branding &#38; winter campaign for the Mitsubishi Electric range of fridges and air conditioners. We delivered a combination of motion control, live action and motion graphics to add a little magic to the way a family uses their Mitsubishi Electric appliances. We worked closely with Mitsubishi Electric through the whole process and came up with a campaign that recognises the product at the centre of a busy home.

Harnessing the radness of a motion control rig equipped with the Arri Alexa we then completed all post production in The DMCI Flame suite. The result, a slick and fresh approach to the Mitsubishi Electric campaign. 

CREDITS ///

CLIENT
Mitsubishi Electric - Costa Avgerinos, Paige McKinnon

The DMCI
Director - Michael Pontin
Creative Director - Nathan Drabsch
DOP - Simon Chapman
Motion Control - Gerald Thompson
Art Direction - Nathan Drabsch
Producer - Michael Pontin
Flame Artist / Compositor - Joel Osis
Motion Design - Bernard Tan 
 
&#60;img src="http://payload.cargocollective.com/1/2/79658/1495269/LINEBOTTOM_1000.png" border="0" width="811" height="22" width_o="811" height_o="22" src_o="http://payload.cargocollective.com/1/2/79658/1495269/LINEBOTTOM_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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